About the campaign
How would you describe your skin? Is it a little dry? Does it get itchy sometimes? Is it losing its pigmentation?
Australians spend more than $100 billion dollars on their looks a year, according to the 2015 Suncorp Bank Cost of Living survey. We tend to cover, hide, tweeze and pluck out our imperfections.
But what if I told you that 85% of people 12-24 develop acne, 1 out of 100 people have vitiligo, 3.8% people are affected by psoriasis and eczema continues to affect 3% of adults?
We aren’t all so perfect now are we? Furthermore, all these skin diseases are actually non-contagious!
This campaign is about raising awareness for those who have skin conditions. It is about encouraging people to share something that can be a little embarrassing but harmless.